This is a following along project (with Angelina Frimpong) to build my skills. This project utilizes SQL to do the Recency, Frequency, Monetary value (RFM) analysis and also analyzes two products that are most often sold together. This allows for effective marketing campaigns or product upsell on the companies website. After the RFM Analysis, with the use of Tableau a Sales Analytics Dashboard was developed. Please find below the images of the dashboard as well as the SQL code.